Lasso360
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Lasso360/Real Estate

Fill The Building. Then Keep It Full.

For property managers, owners and developers. We build the audience your leasing traffic comes from, then run the whole funnel against it.

Start a Pilot Campaign See full capabilities
A targeting map around a community and the places its residents go A gold boundary closes around a subject apartment community, with two smaller boundaries around a transit stop and a retail corridor nearby. Audience · In Market Transit Stop Retail Corridor Your Community 40.7357° N 74.1724° W

The Targeting

We Target Real Signals, Not Guesses.

Your next residents move through specific places and compare you to specific communities. We build the audience out of those signals, and you see the whole list before a dollar is spent.

Transit stops, retail corridors, employer campuses, competing communities — plus live search behaviour and everyone who already touched your site.

Where It Applies

Three Kinds Of Assignment.

The audience changes with the assignment. A lease-up and an investment sale are the same machine pointed at different people.

01

Lease-Ups & Occupancy

The people most likely to lease your community, carried from first impression through tour and signed lease.

02

New Development & Pre-Leasing

Build the waitlist long before the sign goes up, and hold it through delivery to stabilization.

03

Investment Sales & Brokerage

Put an offering in front of the buyers who trade assets like it, then retarget everyone who opened it.

The Engagement

How A Campaign Actually Runs.

Four phases, in order. You approve the targeting before anything runs, and see the same list again in every report.

01 · Targeting
We build the audience with you. Every place and signal it is made of is on one list. Cut or add any of it before spend starts.
02 · Creative & Site
Assets built for the audience they'll run against. Different audiences get different messages, and a page worth landing on behind each.
03 · In Market
One audience carried across every screen it uses. Retargeting and lifecycle email hold the ones who engaged but didn't act.
04 · Reporting
Audience by audience, not one blended number. Including foot-traffic attribution, tied back to the targeting that produced it.

Start Here

One Property. One Program. One Report.

Start with a pilot on a single property or submarket. We build the audience, run the campaign end to end and show what each part produced.

Send Us The Address

The property, the timeline and what "full" looks like.

Start a Pilot Campaign