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Lasso360/Conferences & Events

Fill The Room. Then Keep The Audience.

We find the people who should be in the room and keep pulling until they register.

Start a Pilot Campaign See the run of show
A targeting map around a venue, its host hotels, the airport and an adjacent event A gold boundary closes around a convention venue, with smaller boundaries around two host hotels, the airport and a competing event nearby. On-Site Audience · Run Of Show Host Hotel Host Hotel Airport Adjacent Event Attendees In Market

Who This Is For

If People Show Up For It, We Can Fill It.

This isn't a tech-conference play. Every show has a definable audience, fixed dates, and a registration number somebody owns.

Trade shows, association annual meetings, expos, agriculture and industry conferences, regional and community events.

Organizers

Show Producers & Associations

You own the registration number. We work the whole arc: registration drive, on-site attendance, next-year renewal.

Exhibitors

Booth Holders & Sponsors

You're paying for the floor space either way. We make sure the people on that floor know your booth number, and stay reachable after.

Venues

Venues & Destination Marketers

Reach planners where competing destinations are already hosting. Keep the calendar in front of them year-round.

The Run Of Show

Before, On Site, After.

An event campaign is three campaigns with one audience passing through it. Wide and early to fill the room. Tight on site to work the floor. Wide again to keep them.

01 · Weeks Before

Drive Registrations

Reach the people who already turn up for shows like yours, while the early-bird rate still means something.

02 · Run Of Show

Booth & Session Traffic

The targeting tightens to the ground the show is standing on. Everyone reached is four minutes' walk away.

03 · Weeks After

Keep The Audience

Everyone who engaged stays reachable after they fly home. Most events leave this on the table.

The Targeting

Where The Audience Comes From.

You approve the whole targeting plan before anything runs, and you see the same list again in the report.

The Venue
The hall, the exhibit floor and the meeting rooms. The highest-intent audience there is: everyone in it already travelled to be there.
The Airport
Arrivals, baggage claim and ground transport. Reach people the hour they land, before the week fills up.
Last Year's Venue
Target the previous edition on its own dates. Last year's floor is this year's best registration audience.
Competing & Adjacent Events
The shows your attendees choose between. An agriculture conference and a regional equipment expo share most of an audience.

Start Here

Send Us The Venue And The Dates.

Tell us the show, where it's held, when it runs and what you're trying to move. We'll come back with the audience we'd build and the arc we'd run.

Any Industry, Any Size

National trade show, state association meeting or two-day regional expo — the approach is the same.

Start a Pilot Campaign