Lasso360/Capabilities
The Whole Program, Not Just The Ads.
Targeting decides who sees the campaign. Everything after it is what converts. Four modules, in the order a campaign uses them.
Full-Funnel Strategy
One Plan, Four Stages.
Every engagement starts with a plan: what you're filling, by when, and what the audience has to do at each stage.
- Awareness
- Build the audience and get seen by it. Paid media aimed only at the people the targeting identified.
- Consideration
- Give people somewhere to land. A page that answers the question the ad raised.
- Conversion
- Keep pulling until they act. Everyone who engaged, visited, or started and stopped keeps hearing from you.
- Retention
- Keep the audience you paid to build. Re-engagement for the people already in your world.
Audience & Targeting
Decide precisely who sees the campaign. One audience, built from real signals and approved by you before spend starts.
Geographic & Geofence Targeting
Real places drawn as boundaries, from a single competing property to a whole trade area.
Behavioural & Intent Audiences
People acting like buyers right now: search, category browsing, comparison activity.
Firmographic & Role Targeting
Decision-makers by company and role, for deals, sponsorships and B2B shows.
First-Party & Historical Data
Your own lists, plus historical location targeting for a date that has already passed.
Media & Channels
Where the impressions actually run. One audience across the surfaces it already uses, never a separate campaign per channel.
Programmatic Display
Premium sites and everyday apps, desktop and mobile, wherever the audience is.
Mobile In-App
The apps people open while they are out in the market you're targeting.
Paid Social — Meta
Instagram and Facebook built on the same audiences, not a fresh guess.
Paid Social — LinkedIn
Decision-makers by company and role, held through a long consideration cycle.
Websites, Creative & Content
What the audience sees, and where the click lands. Built in-house against the campaign it runs on, never ordered off a template.
Websites
Property, event and business sites: design, build and copy. Fast, mobile-first, measurable.
Ad Creative
Display, mobile and social creative, written per audience.
Email & Lifecycle
Nurture sequences, reminders, re-engagement and renewal.
Social Strategy & Management
Positioning, content calendars and day-to-day community management.
Measurement & Reporting
The part that decides what happens next month. Every number ties back to the audiences and channels you approved.
Full-Funnel Reporting
Delivery, engagement, site behaviour and outcomes read together, in one report.
Foot-Traffic Attribution
Ties ad exposure to real-world visits. Judged on arrivals, not impressions.
Audience-Level Breakouts
Every audience on its own line: which to keep, which to widen, which to drop.
Reporting Cadence & Reviews
A scheduled review where we agree what changes, plus a portal in between.
Start Here
You Don't Need All Of It To Start.
Most engagements begin with one audience, one channel mix and one report. Tell us what you're filling and we'll scope the smallest version that answers it.
Scope A Pilot
One property, one event or one storefront. Every part reported separately.
Start a Pilot Campaign- Email gabe@lasso360.com