Lasso360/Blog
Field Notes.
How geofencing actually works for conferences, events and real estate. Written from running the campaigns, not from a vendor brochure.
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Conferences
Trade Show Geofencing: Reaching Attendees Without a Booth
Booth space is the most expensive way to reach a trade show audience. Geofencing reaches the same people for a fraction of it. How to run it, and the rules to know.
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Conferences
How to Advertise to People Who Attended a Conference That Already Happened
Historical geofencing lets you build an audience from a venue on dates that have already passed. Here is how it works, how far back it reaches, and where it fails.
